Overview

HP campaign generates nearly 500 leads in less than 72 hours

When Hewlett Packard launched a global campaign to promote its Openview product, an end-to-end multi-platform management solution, they were looking to not only promote their system but fully engage their target audience with their solution and benefits.

With the editorial efforts of IDG and Leadix’s platform, Hewlett Packard’s campaign produced results that exceeded their expectations.

Engaging visitors though valuable content

The HP Openview ResourceCenter was packed with exactly the information that their target audience, management and executives of large corporations, were looking for. The offerings of whitepapers, case studies and management briefings provided an immersive experience that enticed prospects to request more information.

Tracking and reporting for realtime strategy adjustments

The Leadix platform provided HP’s agency with the information they need to make realtime adjustments in their marketing strategy. By identifying which launchpoints were most successful and which were least successful, they were able to make informed decisions to optimize their campaign.

Content adjustments were also made on the fly to supplement the most popular whitepapers and respond to requests for specific information.

Nearly 500 fully qualified leads for followup

The end result? Nearly 500 visitors in 72 hours were interested enough in HP Openview to submit their information for followup – generating the highest quality leads for Hewlett Packard.

“The results from this ResourceCenter not only exceeded HP’s expectations, it totally blew away the standards for a successful marketing campaign,” said Theodore Agranat, CEO of Leadix.