With the Leadix platform, we were able to launch an exciting and detailed web 2.0 portal focused on closed-cell spray foam insulation within a very short period of time. The built-in, automated tools for blogs, FAQs, articles and more makes it very easy to offer the kind of rich content our target audience is seeking, and also allows us to make updates very quickly.
The content management tools also make it very easy to organize the site to contextually match content with our audiences' needs. We've seen the results of this initiative through high recurring traffic, time spent on site and number of downloads. We're very pleased with how Leadix has allowed us to gain high branding value with quick time to market.
Pattie Q. Pan
Director of Marketing Communications
We are very pleased with the amount of power and flexibility provided by the Leadix platform, which drives our SafetyBase.com portal for machine and process safety topics. With Leadix's built-in tools, SafetyBase.com is able to offer our audience a dynamic and content-rich interface including blogs, discussion threads, FAQs, feedback and similar contact forms, whitepapers, webinars and much more.
Users register to access additional levels of content and interaction. They are able to access a built-in catalog of safety products as well as connect with our network of consultants. All of this was set up rapidly, allowing us to capitalize on various marketing initiatives as well as to fill the content niche in a timely manner.
As further recognition of SafetyBase.com's success, the site won a Gold Award through the Association of Marketing and Communication Profession's annual MarCom Awards. Our ultimate goals are to generate sales, improve brand awareness, and build thought leadership for Siemens; the Leadix platform has assisted by providing the technology to support our objectives quickly and easily.
Senior Marcom Specialist